Rick Hendrick Honda Bradenton is Now Open

Rick Hendrick Honda has officially opened at 5904 SR 64 East in Bradenton, Florida. The newest dealership from Hendrick Automotive Group, the largest privately held automotive retail organization in the United States, expands the company’s presence in Florida and brings a modern destination for Honda sales and service to the region.
Conveniently located near I-75, the newly constructed 56,000-square-foot facility incorporates Honda’s latest retail design language, “Blue Stage.” An open concept showroom features floor-to-ceiling glass walls, polished concrete flooring, efficient LED lighting and other modern elements that create a welcoming, customer-friendly environment.
Rick Hendrick Honda’s on-site inventory includes over 300 new and pre-owned vehicles that support a variety of needs, lifestyles and budgets. Alongside a wide range of new Honda models, customers will find a high-quality selection of used and certified pre-owned vehicles. An additional 30,000 cars, trucks and SUVs are available for purchase and nationwide delivery through HendrickCars.com.
Honda-certified technicians will provide vehicle maintenance and repairs in Rick Hendrick Honda’s large, climate-controlled service center featuring 31 service bays outfitted with the latest tools, technology and diagnostic equipment. The service department offers same-day service availability, complemented by several customer amenities including a comfortable lounge with free Wi-Fi and refreshments, complimentary loaner vehicles and a free shuttle service to nearby destinations.
“Our goal is to raise the bar for what customers can expect from a world-class Honda dealership experience,” said Chuck Colson, Hendrick Automotive Group market area vice president. “From a more relaxed, interactive atmosphere in the showroom, to shorter wait times and same-day repairs in an expanded service area, we designed this facility with our teammates and customers in mind.”
Rick Hendrick Honda is led by general manager David Pierce, who recently relocated to the area from Concord, North Carolina. In his 23rd year with the organization, Pierce brings more than 10 years of experience in leading Hendrick Automotive Group Dealerships.
“Not only is Bradenton a wonderful place to live and work, but it’s also economically vibrant and near some of Florida’s largest population centers and coastal attractions,” Pierce said. “Our location is convenient to one of the area’s fastest-growing retail, dining and recreation corridors and accessible from I-75. But you can’t build a great dealership without prioritizing people. Our culture is focused on going the extra mile for our teammates, our customers and our neighbors in the community. When we combine that approach with an amazing new facility, we are very excited about our future here.”
Rick Hendrick Honda represents Hendrick Automotive Group’s 16th Honda franchise nationally and second in Florida, joining Hendrick Honda Bradenton (5515 14th Street West), which opened in 1988. Based in Charlotte, North Carolina, Hendrick Automotive Group now operates 96 dealership locations throughout the United States, including six in Florida.
“Bradenton is a wonderful community, and we’ve been proud to be part of it for nearly four decades,” said Rick Hendrick, chairman and CEO of Hendrick Automotive Group. “We’re grateful for the relationships we’ve built here and for the teammates who take care of our customers every day. Giving back to the communities we serve has always been important to our company, and Bradenton is a place where that commitment truly matters. We’re also excited to grow our longtime partnership with Honda and introduce this beautiful new facility. The opportunity to expand our team and continue earning the trust of customers across Florida’s Suncoast is something we don’t take for granted.”
In total, Rick Hendrick Honda brings 75 new jobs to the region, with additional growth planned. Visit Hendrick Careers to explore opportunities available at both the new dealership and throughout Hendrick Automotive Group
For more information and to learn more about Rick Hendrick Honda, please visit RickHendrickHonda.com.
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